Our Digital Marketing Services Results

The Indus Valley

theindusvalley.in

SEO, PPC, Social Media & Web Development

OVERVIEW

The Indus Valley is a reputed Kitchenware brand with a huge catalogue of Natural cookware products. It is one of the leading Kitchenware e-retailer in India having about 800+ products catering across India. They have premium products such as Cookware, Tableware, Dinnerware and many more at an affordable cost with express delivery options. The Indus Valley has crafted a unique eCommerce business model where they target Indian Homes for a healthy way of making tasty food.

MARKETING OBJECTIVE

The Indus Valley partnered with Madro Digital to take care of their entire SEO, PPC, Social Media & Web Development. The core objective was to increase the overall online presence, drive it to the next level and help them double their daily online orders.

We also employed a cohesive SEO strategy in order to gain organic website traffic from searches related to Kitchenware and cookware products across India. When it comes to handling Social media ads and profiles we had a precise social media content plan in place to publish the right post at the right time to make it more engaging with the audience.

THE RESULTS

The key objective of the campaign was to increase the overall eCommerce revenue from the previous year to this year at a rate of 200% and in parallel to this, there has been an increase in conversion rates from 220% to 375%. By deploying an integrated marketing strategy the aggregate ROI from social media & PPC has seen a significant spike resulting in a 139% increase in attracting new website visitors.

Clidel

clidel.com

SEO & PPC

OVERVIEW

Clidel is an Industry leading provider of legal advisory and regulatory services solution with a wide variety of services such as company incorporation, trademark registration, tax compliance and provisioning of all business related legal documents. Clidel has made the legal process quite simple reducing the complicated paperwork and also they have made these services available at a click of a button using the latest technology and the internet of things. They cater to a huge clientele base of 10,000+ happy customers across India and their main focus is to deliver the best of legal services at an affordable cost to every individual.

MARKETING OBJECTIVE

Clidel association with Madro Digital is to handle the overall SEO and PPC Marketing PAN India campaigns. Lead generation was one of the key marketing goals to immediately work on and the challenge was to deliver high-quality leads on a consistent basis at an average industry benchmark cost.

Our PPC strategy had multi-location target criteria and strong callout extension in order to use the highest possible ad space, get more clicks and give a tough time to competitors. Coming to our SEO we applied a comprehensive SEO strategy specifically for each service based on the monthly search patterns. Our intention was to make Clidel secure 1st page on Google search pages to get more website clicks and turn them into leads from searches related to legal and regulatory advice services across India.

THE RESULTS

At the start of our partnership, we analyzed their business thoroughly and understood the need of the hour strategies to quickly help them get more number of daily leads. During the beginning phase, we deployed PPC campaigns on Google Ads to increase the overall paid lead volume to 175% from 23% and most recently we have increased the paid ads leads to 361% at a reduced cost per lead say about a 73% decrease in lead cost. The Comprehensive SEO has given an outstanding result with an increase in organic leads to 113%. Clidel marketing goals were achieved within the estimated time and the company experienced a high positive return from Digital Marketing channels.

RT Media Solutions

rtmediasolutions.com.au

SEO, PPC & Web Development

OVERVIEW

RT Media solutions is Australia’s Leading online sign supplier of all kinds of display stands, bamboo displays, material, knives and many more. They have the best in class signage industry products accessible on an eCommerce portal available for online ordering 24/7. RT Media solutions hold the largest signs supply and tools based inventory tied up with the industries most reliable logistics partner providing same-day delivery options serving all Australian Pin Code.

MARKETING OBJECTIVE

RT Media Solutions and Madro Digital worked together to deliver high performance PPC – Google Search Ads and SEO to scale up the daily orders count and in parallel to increase the overall online revenue. At the heart of setting up PPC campaigns, we analyzed and identified the most performing keywords based on each product vertical. To be precise we focused on allocating budgets to keywords that had the highest search volume and also to the ones that directly met the conversion objective.

The primitive objective was to receive 5X clicks on the ads generating more website traffic and at the same time we executed personal ad extensions such as site link and call out extensions to generate more B2B inquiries. As a long term SEO strategy based on the keywords list, we picked the most performing Keywords to set up a comprehensive eCommerce SEO for RT Media Solutions. This SEO technique helped drastically boost the visibility of each product that was present on the website irrespective of any vertical and it was aimed to gain organic search traffic to the website.

THE RESULTS

The essential goal of the campaign was to enhance the overall eCommerce return, basically to increase conversions from 112% to 282% as of today. Through the help of strong Search ads with efficient callout extensions, there has been a steady increase in conversion rates to 25.52% and an 85% increase in enquiries. Madro Digital delivered outstanding results from eCommerce SEO where almost 45 products from the website ranked on Google 1st Page.

Flying Rainbow

flyingrainbow.in

FACEBOOK & INSTAGRAM ADVERTISING

OVERVIEW

Flying Rainbow is India’s First Creative Art course with more than 25 exclusive fine art programs mainly revolving around creativity development, traditional art and basics of art. In addition to this, the program also focuses on creative colouring and drawing, creative crafts, puppetry art and public speaking skills. Flying Rainbow has a unique approach towards bridging the right balance between academic curriculum and art. The motive is to provide creative arts to children where the cost is made completely affordable and flexible to all.

MARKETING OBJECTIVE

Madro Digital identified two main objectives namely Brand awareness and Lead Generation for Flying Rainbow and to exclusively run ads within Facebook and Instagram. We crafted the buyers persona and journey based on the initial set of discussions, goals and parents common interest. Moving forward we developed a social media paid ads strategy with multiple campaigns to boost maximum brand awareness among parents of the target group children and help them engage with the brand. Secondly, a community of parents built as an audience was applied to the lead generation campaigns persuading parents to sign up for Art courses or Virtual Art classes on the e-learning module. Based on the effectiveness of pilot lead generation ads we ran ads across Pan India to drive more e-learning signup.

THE RESULTS

Through Facebook reach campaigns a large portion of the target audience was tapped and it really helped the brand to spread a massive awareness. The Facebook Lead Generation and Reach campaign for Flying Rainbow was a remarkable success. The brand opened its doors to getting more online class signup, regular art class admissions and other business inquiries. In Just 6 months time Flying Rainbow gained a 350% increase in online class signups and a 12X return in overall ad spend which clearly raised the brand’s overall return on investment.